Bio - Matthew Gray

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I founded the company Sometrics in my garage in 2006 and served as CTO
and board member until acquisition of the company by American Express
in 2011 for $30 million. We raised three rounds of venture capital.
Seed round was in 2007 from Big Sky Partners (Charles Schwab Family).
Series-A round was in 2008 by Mailroom Fund (William Morris Talent Agency,
Accel, Venrock, AT&T), Greycroft Partners, and Big Sky Partners (Charles Schwab).
Series-B round was led by Steam Boat Ventures (Disney) in 2010 with
participation by all first round investors. Total funds raised was
approximately $6 million.


While at Sometrics, I was responsible for all technical matters as
well as general management of the business. This included
architecture, design and development of the core products,
recruitment and building of the technology staff. Much of the source
code still in use by Amex/Sometrics today was written by me.


Some of the major accomplishments of Sometrics included building the
first real-time analytics platform for the Facebook developer platform
in 2007, building the first ad management platform focused on social
media specific information (i.e. age, sex, location, hobbies,
interests, friends) for the Facebook platform in 2008, and building
the first ad management platform for virtual currency for gaming on
both Facebook (and other social networks) as well as the big MMO's of
the world such as the World of Warcraft in 2009. In 2009 alone,
Sometrics serviced 228 countries, had access to 105 million players’
game-wallets (think ATM star network for gaming), and credited out 1
trillion virtual currency credits.


I was intimately involved in the M&A proceedings with Amex and was
responsible for the due diligence process (9 months). I then served as
a Vice President of Technology at American Express, leading the technology
team for the American Express/Zynga partnership which was a highly successful
user acquisition program for the Amex digital wallet product.
After development of that initiative was concluded, I was technical
architect for the American Express/Walmart digital wallet card
(Bluebird) which was launched in 9,000 Walmart locations in October 2012.


Prior to Sometrics, I founded two technology companies that serviced the
enterprise market - Triple 7 Systems and Gray Data Systems.